Seamless Logistics, Unstoppable Storytelling

Defining the Goal & Ideation

The client provided us with a script that set the foundation for the project, outlining key narrative elements and emotional tone.

Storyboarding

The storyboarding phase was crucial in shaping the direction, helping us visualize each scene, define key visual elements, and plan camera angles, action sequences, and timing. This allowed the team to align on the project's flow and structure, ensuring a cohesive and well-executed final product. The storyboards served as a roadmap, guiding both the creative and technical aspects of the production.

Production

Vehicle Visualization

Vehicle visualization was key to the project, bringing Thompson Emergency aircrafts and vehicles to life. These 3D models of delivery truck, aircraft were crucial not only for their visual impact but also for advancing the storyline. The intricate detailing and realistic motion ensured the vehicles interacted naturally within the environment and represented the client's services.

Voiceover & Sound Design

The voiceover recording process involved selecting the perfect voice talent to match the tone of the project, ensuring the voice sounded professional and conveyed the right emotional depth. The voiceover served as a guide throughout the video, adding personality and clarity to the narrative. In parallel, the sound design was crafted to enhance the atmosphere, with effects and music that supported the emotional and dramatic moments of the video. 

3D Animation

Creating 3D animations was a technical challenge that involved integrating realistic 3D models of Thompson Emergency fleet into the project. The team focused on bringing motion to the assets, ensuring the animations were fluid and believable. Key challenges included achieving realistic lighting and shadow effects, which were essential for making the 3D elements feel like a natural part of the scene.

2D Animation

2D animation  was designed to harmonize with the 3D environment, maintaining consistency in style while offering visual variety. This technique added an educative layer, helping to highlight key information and providing smooth transitions between scenes.

Final Delivery

The final video is a seamless blend of all elements: vehicle visualization, animation, and sound, bringing the client’s vision to life with impact and style. It’s a polished, dynamic narrative that hits all the right notes.