Birmingham City University
XR Gallery

GOAL

This Immersive Marketing Campaign aimed to celebrate the creativity of students from the Faculty of Arts, Design, and Media. Throughout June 2024, their work was displayed across Birmingham city center, on digital and static billboards, and at University sites.

OUTCOME

By integrating real-life experiences into the Metaverse and in-game environments, the XR Inspired Festival gallery offered a groundbreaking, 24/7 showcase of interdisciplinary collaboration and immersive technology, pushing the boundaries of educational innovation.